PATHWAYS FOR ALL
︎LOGO REBRAND
For this project, I designed a logo as part of a competition, where my work was shortlisted among the top entries. The objective was to create a strong and memorable brand identity for an educational company called Pathways for All. The company focuses on providing inclusive and accessible learning opportunities, and I wanted the logo to reflect these core values.
In my design process, I carefully considered elements that would convey a sense of guidance, growth, and inclusivity. I experimented with typography, colour schemes, and symbolic imagery to create a visual representation of pathways leading to knowledge and opportunity. My goal was to develop a clean, modern, and versatile logo that could be effectively used across various platforms while maintaining a welcoming and professional appearance. This competition challenged me to think critically about branding and visual communication, and being shortlisted was a rewarding acknowledgment of my creative approach and design skills.
