NUTRISHARK
︎BRANDING / CAMPAIGN
For this project, I designed a marketing campaign centred around an exciting collaboration between HelloFresh and Gymshark, two brands that align perfectly in promoting a healthy and active lifestyle. The campaign was built around a social media engagement strategy, encouraging users to participate by sharing their nutritious meals on Instagram using a dedicated hashtag. By doing so, participants would have the opportunity to win exclusive rewards, reinforcing the connection between balanced nutrition and fitness.
My approach to the campaign’s visual identity was to maintain a clean and modern aesthetic that effectively cohesively communicates both food and fitness. I carefully selected a colour palette and typography that reflect the fresh, natural appeal of HelloFresh while seamlessly integrating the energetic and performance-driven style of Gymshark. The design elements are minimal yet impactful, ensuring that the campaign remains visually engaging without overwhelming the message.
Through this project, I aimed to create a campaign that not only encourages community engagement but also strengthens the brand synergy between HelloFresh and Gymshark, promoting a lifestyle that values both mindful eating and an active routine.
